Guide for retail store owners Any retail store owner knows that the success of their business relies on a combination of repeat and new customers. One very important way of expanding your store’s customer baseRead more

“Assume that no one really needs what you sell, because they probably don’t. In a little over 25 years, we’ve gone from an economy based on scarcity of goods and services to one that offersRead more

Like any business owner, you are likely always on the hunt for ways to drive footfall into your place of business, as well as ways to increase footfall traffic. And, like many other facets ofRead more

Footfall traffic and conversions. Footfall traffic is one of the most important factors for brick-and-mortar businesses. The number of people who you are able to draw in has a direct relationship to your footfall conversions. So,Read more

If you are a shopkeeper or own a retail establishment, strip mall or restaurant, you might have heard the expression footfall traffic. While you know that it must have something to do with passersby, youRead more

Traditional brick-and-mortar retailers don’t have the answer to many fundamental business questions: How many people pass by your store? How many actually walk in? Who are they? Where do they go? How long do theyRead more

Demographic targeting offline: How can you collect data on the gender and age of your customers, if you don’t work on the internet? Henry lives in Bristol and he decided to start a new business.Read more

When choosing a storefront location for your business, you will find that landlords will be eager to convince you that their location is the one for you. They might show you impressive foot traffic numbers,Read more