Guide for retail store owners Any retail store owner knows that the success of their business relies on a combination of repeat and new customers. One very important way of expanding your store’s customer base is to increase your footfall traffic by encouraging passersby in the mall or retail store complex to enter your store.Read more
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“Assume that no one really needs what you sell, because they probably don’t. In a little over 25 years, we’ve gone from an economy based on scarcity of goods and services to one that offers unimaginable abundance. There’s very little you can sell that can’t be gotten elsewhere. Focus instead on how you sell whatRead more
Like any business owner, you are likely always on the hunt for ways to drive footfall into your place of business, as well as ways to increase footfall traffic. And, like many other facets of marketing, you probably stumble across one-size-fits-all solutions geared at driving footfall into stores. Are you tired of suggestions that speakRead more
Footfall traffic and conversions. Footfall traffic is one of the most important factors for brick-and-mortar businesses. The number of people who you are able to draw in has a direct relationship to your footfall conversions. So, as you have likely guessed, knowing how to calculate the formula for your footfall conversion and knowing what drives footfallRead more
If you are a shopkeeper or own a retail establishment, strip mall or restaurant, you might have heard the expression footfall traffic. While you know that it must have something to do with passersby, you might still be unclear as to what footfall means. You know that it has something to do with… well… feet.Read more
The data that works for one company may not be the data that works for your company. In fact, you may not have had much time to even think about big data or the metrics that would help you and employees do a better job. But you should: Those tools can help you figure outRead more
Traditional brick-and-mortar retailers don’t have the answer to many fundamental business questions: How many people pass by your store? How many actually walk in? Who are they? Where do they go? How long do they stay? Who buys what? If you run a physical store, the only data you have is your total sales. ButRead more
Demographic targeting offline: How can you collect data on the gender and age of your customers, if you don’t work on the internet? Henry lives in Bristol and he decided to start a new business. He quit his job and opened a shoe store called “Henry’s Shoes”. Many of his neighbours told him this was aRead more
When choosing a storefront location for your business, you will find that landlords will be eager to convince you that their location is the one for you. They might show you impressive foot traffic numbers, and try to guarantee you correspondingly high revenue. Another landlord might offer lower rent but correspondingly low foot traffic and potentialRead more
Winners of retail’s fierce competition are those who propose an exclusive, brand-defining experiences that make shoppers come back. Brick-and-mortar retailers find many additional opportunities to engage with customers with such digital technologies as people counting sensors, iBeacons, and self-service screens, which also enhance their store analytics capabilities. Many companies like Walmart, Nordstrom, Sears, and TargetRead more