Given the imminent advantages of retail analysis, monitoring foot traffic, passers-by, dwell time and purchase data, traditional brick-and-mortar retailers around the globe are investing in integration of people counting technology and POS systems.
Such integration allows retailers to go beyond simple sales analysis. It enables brick-and-mortar retailers to tap into valuable insights that impact every aspect of operations including human resource planning, marketing, inventory and merchandising, by measuring the number of customers entering the location, the time they spend in-store, frequency of each visit and more business-critical insights.
Ability to analyse and interpret accurate traffic data and conversion is only the beginning. CountBox people counting technology offers seamless integration with all major point-of-sale solutions. By combining traditional sales reporting with other in-store insights, retailers can acheive significant cost savings as well as increase revenue and customer engagement.
Traditional brick-and-mortar retail is here to stay and it has to immerse itself in change to move quickly and be able to offer experiences that delight and surprise consumers. POS integration is not about getting carried away with some unfamiliar and buzz technology, rather it is about applying a holistic approach to retail operations and keeping up-to-speed.
The retail tech ecosystem is expanding at an impressive rate. The catalyst for change has been the development of new solutions that enable retailers to advance their businesses through decisions made based on data insights.
Modern traffic counting systems and point-of-sales solutions do not require significant investment and are widely available. As it stands now, most POS software solutions can be integrated with CountBox technology.