Integrated POS and traffic counting solution

Given the imminent advantages of retail analysis, monitoring foot traffic, passers-by, dwell time and purchase data, traditional brick-and-mortar retailers around the globe are investing in integration of people counting technology and POS systems.

Such integration allows retailers to go beyond simple sales analysis. It enables brick-and-mortar retailers to tap into valuable insights that impact every aspect of operations including human resource planning, marketing, inventory and merchandising, by measuring the number of customers entering the location, the time they spend in-store, frequency of each visit and more business-critical insights.

Ability to analyse and interpret accurate traffic data and conversion is only the beginning. CountBox people counting technology offers seamless integration with all major point-of-sale solutions. By combining traditional sales reporting with other in-store insights, retailers can acheive significant cost savings as well as increase revenue and customer engagement.

Traditional brick-and-mortar retail is here to stay and it has to immerse itself in change to move quickly and be able to offer experiences that delight and surprise consumers. POS integration is not about getting carried away with some unfamiliar and buzz technology, rather it is about applying a holistic approach to retail operations and keeping up-to-speed.

The retail tech ecosystem is expanding at an impressive rate. The catalyst for change has been the development of new solutions that enable retailers to advance their businesses through decisions made based on data insights.

Modern traffic counting systems and point-of-sales solutions do not require significant investment and are widely available. As it stands now, most POS software solutions can be integrated with CountBox technology.

1. First, ROI on your marketing and advertising efforts is immediately visible. Like best in class marketers who run A/B testing on every single campaign, brick-and-mortar retailers can now measure precisely which campaigns work best for which store. What messaging, discount offering or other marketing efforts lead to higher visitor numbers and higher conversion ratio, and in which location. Should we be doing more of the same or is it time to change tactics?
2. Headcount and hr-related decisions become a whole lot easier when they are data-driven. For brick-and-mortar retailers having the right number of staff on the floor at a given moment is critical. You could be losing money if you don’t get it right, either by not having enough personnel to deliver excellent customer service or by having too many in low-traffic hours. How is the number of sales people on the floor converting into sales figures?
3. Visibility over several retail locations enables the management team to move away from a model when one size fits all. While the brand remains at the heart of all operations, individual retail locations are different and what works in one, might be wrong for the others. What actions convert at higher rate, where and why?

At CountBox, we believe that gathering intelligence is essential for the future of brick-and-mortar retailing and we are here to help you to get started.