Last month CountBOX was busy attending events and making new connections and professional events and tradeshows in United States and Europe. It was an exciting time for the teams in Dublin, Ireland and Chicago, IL to have an opportunity to meet retail industry leaders at Global Shop 2016 in Las Vegas and present the company at Google for Entrepreneurs in Paris, France.
Global Shop 2016 (Las Vegas, NV)
Global Shop is one of the largest Store Design, Planning, and Merchandising trade shows hosted in Las Vegas. 2016 brought thousands of attendees and exhibitors to Mandalay Bay Convention Center and CountBOX was proud to be featured in the Brick and Clicks technology centerpiece exhibit.
Visitors and attendees interested in retail analytics to drive store design and business operations forward stopped by to learn more about our technology. We met with retailers from United States, Canada, Brazil, Mexico, Haiti, and China to discuss how CountBOX leverages IoT to provide comprehensive in-store analytics.
Global Shop 2016 saw no shortage of vendors providing many different solutions. It seems that everything from analytics to mannequins and fixtures was present. Among the overwhelming choices at the show, a theme emerged – retailers lack a clear strategy to analyze and measure their business.
Many companies that we spoke met at Global Shop 2016 have expressed frustration with the ability to accurately and consistently turn raw business data into actionable insights. CountBOX price point and cloud server reliability turned heads and led to interesting conversations about using in-store shopper analysis to develop performance indicators.
The concept of measuring a brick-and-mortar store the same way one would look at website analytics struck a chord with retailers. Measuring traffic, conversion, repeat visitors, time spent in store, and demographics for physical locations is what many retailers are looking for in order to identify new ways of growing business.
We definitely felt like our presence at the trade show came at a crucial time for retailers. Integrating technology into physical retail space is the next step for many of the companies we had the pleasure of meeting at Global Shop and we are excited to be part of this revolution.
Google for Entrepreneurs – NUMA (Paris, France)
NUMA, located in Paris, France is a community space for rising tech companies and CountBOX was selected to attend and present our business to potential partners, industry strategists, and retailers seeking new technologies.
The event allowed us to connect with retail industry and thought leaders who can help the company thrive in the French market for technology. From many conversations that we had over the course of the week while in NUMA, we saw a huge thirst for technology from French retailers.
A trend that we noticed throughout the event is companies want to find new ways to use data in order to make informed business decisions. Companies want to find measure tactics that are used to attract more consumers and increase conversion in physical retail space.
One of the biggest conversations happened with Google for Retail representatives to integrate CountBOX technology into their analytics system to measure foot traffic and sales of products that are delivered and sold using Google products. This integration with Google would tremendously expand capabilities of CountBOX solutions and take retail analytics to a completely new level.
We also were excited to tour and meet with Unibail-Rodamco, one of the largest holding companies of business centers, hotels, and shopping centers in Europe. Representatives from Unibail-Rodamoco spoke with us to find news to address retail business challenges and who CountBOX solutions can represent big data and make it actionable.
The French market for retail analytics is booming and we definitely felt the need to help retailers look at data in a new way. Making sense of data for a major business like Unibail-Rodamco and discussing platform integration with Google for Retail provides exciting new opportunities that help shape our direction and future growth.
Great things to come
CountBOX is taking full advantage of all relevant communities and events to connect with professionals and industry leaders that can leverage retail analytics technology to grow their business. With more shows coming up in North America and Europe, we are excited to be part of a growing convergence of physical retail spaces and technology. Check out our events page and meet us in person at one of upcoming shows.