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Home Articles posted by Andrew Strukov

Using Retail Analytics Effectively

By Andrew Strukov | People Counting & Conversion Rate, Retail Shopper Analysis | 0 comment | 26 September, 2016 | 1

Why is retail analytics important? Retail analytics is the most effective way that traditional retail can compete with e-commerce.  It gives a retailer the same kind of information that e-commerce retailers collect.  This allows retailers to build their marketing strategies, both in and out of store, in a way that maximizes their revenue. A major areaRead more

How to Address Your Target Demographic

By Andrew Strukov | People Counting & Conversion Rate, Retail Shopper Analysis | 0 comment | 29 August, 2016 | 3

Why does demographic marketing matter? Every business has a specific target demographic.  Customer-facing businesses are often left scratching their heads as to how to market to their target audience, and why different audiences require different marketing campaigns.  The simple reason as for this being that demographics are a larger scale look at different kinds of people.  Each groupRead more

The Changing Nature of Retail

By Andrew Strukov | People Counting & Conversion Rate, Retail Shopper Analysis | 0 comment | 22 August, 2016 | 1

As retail changes, what can retailers do to thrive? In the internet age, many industries have fallen by the wayside, while many others are being changed rapidly. The taxi industry, for example, is being forced to evolve due to the advent of the rideshare industry. One of the most rapidly changing industries is the retailRead more

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