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Traditional brick-and-mortar retailers don’t have the answer to many fundamental business questions: How many people pass by your store? How many actually walk in? Who are they? Where do they go? How long do they stay? Who buys what? If you run a physical store, the only data you have is your total sales. ButRead more

Why is retail analytics important? Retail analytics is the most effective way that traditional retail can compete with e-commerce.  It gives a retailer the same kind of information that e-commerce retailers collect.  This allows retailers to build their marketing strategies, both in and out of store, in a way that maximizes their revenue. A major areaRead more

Why does demographic marketing matter? Every business has a specific target demographic.  Customer-facing businesses are often left scratching their heads as to how to market to their target audience, and why different audiences require different marketing campaigns.  The simple reason as for this being that demographics are a larger scale look at different kinds of people.  Each groupRead more

As retail changes, what can retailers do to thrive? In the internet age, many industries have fallen by the wayside, while many others are being changed rapidly. The taxi industry, for example, is being forced to evolve due to the advent of the rideshare industry. One of the most rapidly changing industries is the retailRead more

Have you ever considered that your company’s main assets enter and leave your location each and every day? Each shopper that comes through the door has a sales value, whether or not they make a purchase during their visit. Whether your business is that of retail store or retail property management, shoppers are your mainRead more

Labor is one of the largest variable costs in a retailer’s operating budget. During the past several years, retailers have worked to create lean processes and gain efficiencies with impressive bottom-line results. Some lean retailing initiatives have even yielded as much as a 15 percent reduction in retail operating costs. With competition increasing and customersRead more

How often do you look for a store using your mobile phone? If you’re like most of us, the answer is likely several times per week. Whether you’re a small retailer, a big box store, or anything in between, you need to be doing local search. The ubiquity of mobile devices and the on-the-go natureRead more

Looking for ways to increase store performance? Are you wondering what you can do to squeeze more dollars out of your retail store? We’ve compiled a list of 10 metrics (KPIs) for retail stores that you should start using today to find new opportunities for growth. The metrics are separated into two types: sales-based metrics andRead more