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Why is retail analytics important? Retail analytics is the most effective way that traditional retail can compete with e-commerce.  It gives a retailer the same kind of information that e-commerce retailers collect.  This allows retailers to build their marketing strategies, both in and out of store, in a way that maximizes their revenue. A major areaRead more

Why does demographic marketing matter? Every business has a specific target demographic.  Customer-facing businesses are often left scratching their heads as to how to market to their target audience, and why different audiences require different marketing campaigns.  The simple reason as for this being that demographics are a larger scale look at different kinds of people.  Each groupRead more

As retail changes, what can retailers do to thrive? In the internet age, many industries have fallen by the wayside, while many others are being changed rapidly. The taxi industry, for example, is being forced to evolve due to the advent of the rideshare industry. One of the most rapidly changing industries is the retailRead more

It’s easy to see the value of data derived from people counting sensors. Knowing the number of people coming and going can give great insight into your foot traffic trends and how they translate into overall sales. Taking it one step further and integrating this technology with your POS system is a quick and easyRead more

Window displays are one of the best ways to attract passersby and convert them into paying customers. Displays have long been more of an art than a science, making it hard to gauge just how effective they really are. With visitor counting sensors you can gather hard data to determine the types of window displaysRead more