Blog

Why is retail analytics important? Retail analytics is the most effective way that traditional retail can compete with e-commerce.  It gives a retailer the same kind of information that e-commerce retailers collect.  This allows retailers to build their marketing strategies, both in and out of store, in a way that maximizes their revenue. A major areaRead more

Why does demographic marketing matter? Every business has a specific target demographic.  Customer-facing businesses are often left scratching their heads as to how to market to their target audience, and why different audiences require different marketing campaigns.  The simple reason as for this being that demographics are a larger scale look at different kinds of people.  Each groupRead more

As retail changes, what can retailers do to thrive? In the internet age, many industries have fallen by the wayside, while many others are being changed rapidly. The taxi industry, for example, is being forced to evolve due to the advent of the rideshare industry. One of the most rapidly changing industries is the retailRead more

As libraries work to fit into the changing landscape of our highly digitized society, many have found that their mission has shifted from that of a lending library to community anchors that are centers for academic life and research as well as cherished community spaces. In the midst of this changing landscape, libraries continue toRead more

Have you ever considered that your company’s main assets enter and leave your location each and every day? Each shopper that comes through the door has a sales value, whether or not they make a purchase during their visit. Whether your business is that of retail store or retail property management, shoppers are your mainRead more

Labor is one of the largest variable costs in a retailer’s operating budget. During the past several years, retailers have worked to create lean processes and gain efficiencies with impressive bottom-line results. Some lean retailing initiatives have even yielded as much as a 15 percent reduction in retail operating costs. With competition increasing and customersRead more

It’s easy to see the value of data derived from people counting sensors. Knowing the number of people coming and going can give great insight into your foot traffic trends and how they translate into overall sales. Taking it one step further and integrating this technology with your POS system is a quick and easyRead more

How often do you look for a store using your mobile phone? If you’re like most of us, the answer is likely several times per week. Whether you’re a small retailer, a big box store, or anything in between, you need to be doing local search. The ubiquity of mobile devices and the on-the-go natureRead more

Last month CountBOX was busy attending events and making new connections and professional events and tradeshows in United States and Europe. It was an exciting time for the teams in Dublin, Ireland and Chicago, IL to have an opportunity to meet retail industry leaders at Global Shop 2016 in Las Vegas and present the companyRead more

Window displays are one of the best ways to attract passersby and convert them into paying customers. Displays have long been more of an art than a science, making it hard to gauge just how effective they really are. With visitor counting sensors you can gather hard data to determine the types of window displaysRead more