CountBOXCountBOXCountBOXCountBOX
  • FEATURES
    • PEOPLE COUNTING
    • DEMOGRAPHIC INSIGHTS
    • LOYALTY ANALYTICS
    • POS INTEGRATION
  • PLATFORM
    • PLATFORM OVERVIEW
    • CLOUD #1
    • CLOUD V.2.0
  • SENSORS
    • SENSORS OVERVIEW
    • VIDEO VISITOR COUNTER
    • 3D VISITOR COUNTER
  • PRICING
    • IaaS PLANS
    • BUY A PILOT
  • ABOUT
    • CUSTOMERS
    • ABOUT THE COMPANY
    • INVESTING
    • TEAM
    • BLOG
    • THE BIG THINK
    • CONTACT US
  • PILOTING
  • SUPPORT

Know your footfall, grow your customer base

    Home Uncategorized Know your footfall, grow your customer base
    NextPrevious

    Know your footfall, grow your customer base

    By K D | Uncategorized | 0 comment | 21 February, 2017 | 2

    Footfall traffic and conversions. Footfall traffic is one of the most important factors for brick-and-mortar businesses. The number of people who you are able to draw in has a direct relationship to your footfall conversions. So, as you have likely guessed, knowing how to calculate the formula for your footfall conversion and knowing what drives footfall traffic are both keys to ensuring the health of your business’ revenues. This article will explain some ways of capturing footfall traffic, driving forces behind footfall and how footfall is measured or analysed.

    Steps to capturing footfall traffic

    Each day your business opens its doors, people will enter and circulate throughout your store; these statistics are your footfall figures.  Of those people, a certain number will purchase something from your store. These purchases are footfall conversions to sales. In order to know your conversion rate, also known as your footfall to sales ratio, you must first know your footfall figures.

    Footfall figures can be captured through footfall systems; at the most basic level, the two primary methods of capturing this footfall data are software and cameras. Footfall software can provide footfall analytics as well as footfall data solutions. Footfall reports can help retailers understand where their foot traffic patterns fall in relation to competitors at various times of day, week and year. Footfall can also be counted using beam break technology, where an infrared beam is installed across the main front door and captures footfall. Footfall counters work using sensors that are accurate even in high traffic areas.

    Driving forces behind your foot traffic

    Now that you understand how to capture footfall traffic through footfall systems such as people counters, it is also important to assess the relationship between footfall and marketing. Using people counters tells you how much traffic is coming into your business on a given day. From a marketing perspective, this is very important information that can help you learn what drives footfall. An increase in footfall traffic, and footfall to sales ratio can be achieved through a combination of successful marketing campaigns and attractive merchandising.

    Footfall and marketing

    By now, you understand how important traffic is in terms of understanding consumer behaviour, accurately tracking your foot traffic to conversions ratio and analysing the success of your marketing campaigns. Hopefully, you also appreciate the importance of using a footfall system, such as people counting software and cameras, to get accurate foot traffic data.

    Share this:

    • Click to share on Twitter (Opens in new window)
    • Click to share on Facebook (Opens in new window)
    • Click to share on Google+ (Opens in new window)
    • Click to share on LinkedIn (Opens in new window)

    Related

    No tags.

    K D

    More posts by K D

    Related Post

    • How to determine your footfall traffic

      By K D | 0 comment

      Guide for retail store owners Any retail store owner knows that the success of their business relies on a combination of repeat and new customers. One very important way of expanding your store’s customer baseRead more

      Share this:

      • Click to share on Twitter (Opens in new window)
      • Click to share on Facebook (Opens in new window)
      • Click to share on Google+ (Opens in new window)
      • Click to share on LinkedIn (Opens in new window)

    • Focus on How You Sell What You Sell

      By K D | 0 comment

      “Assume that no one really needs what you sell, because they probably don’t. In a little over 25 years, we’ve gone from an economy based on scarcity of goods and services to one that offersRead more

      Share this:

      • Click to share on Twitter (Opens in new window)
      • Click to share on Facebook (Opens in new window)
      • Click to share on Google+ (Opens in new window)
      • Click to share on LinkedIn (Opens in new window)

    • Custom sales solutions: unique approaches for increasing footfall traffic to your business

      By K D | 0 comment

      Like any business owner, you are likely always on the hunt for ways to drive footfall into your place of business, as well as ways to increase footfall traffic. And, like many other facets ofRead more

      Share this:

      • Click to share on Twitter (Opens in new window)
      • Click to share on Facebook (Opens in new window)
      • Click to share on Google+ (Opens in new window)
      • Click to share on LinkedIn (Opens in new window)

    • Footfall traffic: why it matters

      By K D | 0 comment

      If you are a shopkeeper or own a retail establishment, strip mall or restaurant, you might have heard the expression footfall traffic. While you know that it must have something to do with passersby, youRead more

      Share this:

      • Click to share on Twitter (Opens in new window)
      • Click to share on Facebook (Opens in new window)
      • Click to share on Google+ (Opens in new window)
      • Click to share on LinkedIn (Opens in new window)

    • How AT&T is Using Big Data

      By K D | 0 comment

      The data that works for one company may not be the data that works for your company. In fact, you may not have had much time to even think about big data or the metricsRead more

      Share this:

      • Click to share on Twitter (Opens in new window)
      • Click to share on Facebook (Opens in new window)
      • Click to share on Google+ (Opens in new window)
      • Click to share on LinkedIn (Opens in new window)

    • Getting started with visitor analytics for Retail

      By K D | 0 comment

      Traditional brick-and-mortar retailers don’t have the answer to many fundamental business questions: How many people pass by your store? How many actually walk in? Who are they? Where do they go? How long do theyRead more

      Share this:

      • Click to share on Twitter (Opens in new window)
      • Click to share on Facebook (Opens in new window)
      • Click to share on Google+ (Opens in new window)
      • Click to share on LinkedIn (Opens in new window)

    • Demographic targeting offline

      By K D | 0 comment

      Demographic targeting offline: How can you collect data on the gender and age of your customers, if you don’t work on the internet? Henry lives in Bristol and he decided to start a new business.Read more

      Share this:

      • Click to share on Twitter (Opens in new window)
      • Click to share on Facebook (Opens in new window)
      • Click to share on Google+ (Opens in new window)
      • Click to share on LinkedIn (Opens in new window)

    • Foot Traffic: Why We Account for Everything and Why You Should Too

      By K D | 0 comment

      When choosing a storefront location for your business, you will find that landlords will be eager to convince you that their location is the one for you. They might show you impressive foot traffic numbers,Read more

      Share this:

      • Click to share on Twitter (Opens in new window)
      • Click to share on Facebook (Opens in new window)
      • Click to share on Google+ (Opens in new window)
      • Click to share on LinkedIn (Opens in new window)

    NextPrevious

    Schedule a Demo

    NAME

    EMAIL

    COMPANY NAME

    PHONE NUMBER

    Shall we subscribe you?

    MESSAGE:

    Our Technology

    • People Counting & Conversion
    • Facial Recognition
    • Retail Analytics
    • Privacy Policy
    • Terms of Use
    Copyright 2021 CountBOX | All Rights Reserved
    • FEATURES
      • PEOPLE COUNTING
      • DEMOGRAPHIC INSIGHTS
      • LOYALTY ANALYTICS
      • POS INTEGRATION
    • PLATFORM
      • PLATFORM OVERVIEW
      • CLOUD #1
      • CLOUD V.2.0
    • SENSORS
      • SENSORS OVERVIEW
      • VIDEO VISITOR COUNTER
      • 3D VISITOR COUNTER
    • PRICING
      • IaaS PLANS
      • BUY A PILOT
    • ABOUT
      • CUSTOMERS
      • ABOUT THE COMPANY
      • INVESTING
      • TEAM
      • BLOG
      • THE BIG THINK
      • CONTACT US
    • PILOTING
    • SUPPORT
    CountBOX